Even if you know nothing about Digital Marketing or you’ve never even made a social media post about your business, it’s still possible to create and grow an online presence. Don’t get discouraged. It’s 2021, and surprisingly, there still small businesses out there that don’t have a website or social media accounts. Maybe that’s you. If you have no website, an outdated website, no social media accounts, inactive social media accounts, or no consistent digital communication with your customers the time to act is now. Your customers are online, and you should be too.
A Small Business Lives and Dies by Its Leads
Businesses don’t exist without customers, and especially if you’re a consumer facing business, you simply cannot survive without consistent leads. Do people know who you are? Have they heard of your business’s name? If so, are new consumers continuing to hear about you and learn your business’s name? If not, that could mean trouble for your small business.
If there isn’t a constant influx of leads coming into your business on a weekly basis, how confident are you that your business will continue its success for another year, another quarter, another month? What efforts is your business taking to ensure growth and maintain productivity?
Word of mouth is still a fan favorite amongst businesses and the most stable source of leads for most small businesses, but even through word of mouth, consumers want to see an online presence. Think about it. When you hear of a business or brand, what is one of the first things you do? You Google it. You go online and search for a website, social media page, something to show you more about who they are and what they do. You wonder, “Does that business look real, professional, organized, modern, up to my standard as a customer?” That’s what consumers are doing with your business as well.
So, how strong is your online presence? Do you even have a website or social media accounts? Are you active with your email list and sending promos, update, and general greetings?
If the answer is “No”. Don’t fret. Act. There are a number of options available to businesses of all sizes and all budgets. And you don’t even have to have ANYONE in your business who knows about Digital Marketing.
Done-For-You Digital Marketing Services
There is truly a plethora of Digital Marketing options available for businesses today. Done-For-You (DFY), Done-With-You (DWY), and Do-It-Yourself (DIY) options abound.
Done-For-You (DFY) Digital Marketing Services usually provide EVERYTHING a business needs to hit the ground running with Digital Marketing and keep it going with little to no input from the client (you). These options include content writing, web design, email campaigns, social media account management, even blogs, advertising, and promotional videos, and more, essentially becoming a personalized remote marketing department for a small business who is looking to ramp up marketing efforts without the hassle of bringing on a full in-house marketing department.
Done-With-You Digital Marketing Services (the most popular option) include all the same products as a DFY service but require more involvement by the client. In this case, the client will usually provide more of the written content, photos, videos, etc and utilize the efforts of a Digital Marketing company to execute on sending the emails, posting on social media, and updating and designing the website.
Do-It-Yourself (DIY) Marketing Services partnered with a Digital Marketing company would include the client purchasing industry specific marketing materials from the Digital Marketing company to utilize on their website, emails, social media, etc that can be branded with their logo but is more generalized to their industry rather than custom made for their specific business. Once the marketing materials are purchased, the client would be responsible for marketing on the content by sending emails, updating the website, and posting on social media.
Marketing Without Breaking the Budget
The average marketing budget is 8% of the annual business revenue. That likely means your budget should be bigger than you thought.
Either way, with the number of options available, you are sure to find a fit to help your business build a trustworthy and professional brand you will be proud to promote.
Brea Networks now offers turnkey website and digital marketing services to help your business create a stronger online presence. We aren’t just another web and marketing vendor. We are an extension of your business, helping you communicate your mission, products and services. You don’t need a full marketing department or even a marketing person in place within your business. No matter your business size or structure, contact us to learn more about how we can work together to deliver your message to the marketplace.
