There’s a good chance that if you own or work for a business, that business has a website. If not, to say you’re really missing the mark is quite an understatement. What does someone do when they’re looking for ideas about or an answer for a product or service? They go online and do a search – they Google it. If someone goes online and searches for the specific product or service your business offers, and your business isn’t online, you just missed a sale. If you don’t have a website, how many times per day do you miss a sale? That can be a scary question to ask yourself.
It’s far more likely that your business does have website. But how confident are you that it’s a good website, that it’s performing well? Are people spending time on it? Is your website user-friendly, does it deliver a clear, concise message? Is it producing sales?
The fact is, websites still reign supreme as your biggest online asset. A good website has the power to provide users with more than just information. It also provides an experience that allows your brand to separate itself from the pack.
Your website should deliver your message, products, and services in a way that makes your business and your brand stand out.
Does Your Website Deliver a Clear Message?
People go online searching for solutions and services. There are A LOT of people who want and need the products and/or services you provide. So, the challenge isn’t the lack of people it’s ensuring your message is getting across to your audience.
Consumers will quickly become frustrated if they go to your website and don’t know what it is they’re seeing. Your design might be great, but if you don’t clearly convey who you are and what you do and have user-friendly navigation, it’s all for nothing. They won’t know what to do once they’ve arrived to your site.
Ensure you clearly state your message in easy-to-understand terms directed at your ideal customer, that way they know you are the one who can offer them the solution they came looking for.
Does Your Website Have a Clean Design?
Clicking on a website that is overloaded with too much information and too much text doesn’t appeal to many visitors. You only have a few seconds to really capture the attention of the viewer. So, you want to grab that attention as quickly as possible. One of the best ways to that is
by having clear headlines and a clean, organized design style that allows their eyes and attention to easily navigate your website.
Following this up with your clear message delivery means you’re off to a great start in communicating.
Is Your Website Mobile Friendly?
Over half of website visits today are done on mobile devices. So, if you have a website that is not mobile compatible, you’re likely experiencing a higher-than-normal bounce rate – having people click off your page as soon as they open it. If you’re not mobile responsive, you’re seriously missing out.
Are You Creating Value?
The best customer is the one who sticks around for a long time. That is only accomplished by building a relationship with those customers that forms a connection. We connect with with people by adding value to their lives. So, instead of only focusing on the selling aspect of your website, make a point to deliver value. This can be accomplished through blogs, videos, tips and tutorials. Make an impact by having share-worthy content that makes people want to come back to your website and maybe even invite others to do the same.
Creating a trustworthy and professional business and brand is the responsibility of the company, but if you’re looking to create a website that makes an impact and truly connects with your audience, it is best to outsource the content writing, design, and maintenance of that website.
Brea Networks now offers turnkey website and digital marketing services to help your business create a stronger online presence. We aren’t just another web and marketing vendor. We are an extension of your business, helping you communicate your mission, products and services. You don’t need a full marketing department or even a marketing person in place within your business. No matter your business size or structure, contact us to learn more about how we can work together to deliver your message to the marketplace.
