Everyone you know is online in some capacity, right? Especially in this past year with so many of us under lockdown and working remotely. Even our company meetings require going online to connect and communicate with one another.
I’m not kidding when I emphasize the fact that everyone we know is online. Even my 89-year-old grandmother is in love with her smartphone, but would you believe that the number of people who go online is still increasing?
The way we communicate, shop, pass the time, and entertain ourselves all seems to happen primarily online. What does that mean for your business and how you are delivering your message of who are you are and what products and services you offer?
Your customers are online, and your business should be too. Go and meet them right where they are with digital marketing. Digital marketing is considerably less expensive and has the best ROI compared to other marketing methods, allowing a business to reach more people with less money. The addition of a done for you digital marketing agency can help your marketing dollars stretch even further.
What Exactly is Digital Marketing Anyway?
I understand that digital marketing can be an unknown for many businesses, and with all the organizational software, office systems, and emails we handle on a daily basis, on top of our other day-to-day business activities, the idea of taking on digital marketing in addition to all of that can seem quite overwhelming.
So, I’m going to dial it back and go back to the basics by defining digital marketing. Simply put, any form of marketing that happens online is considered digital marketing. I’m here to tell you more about its advantages and also to show you that no matter the size or budget of your company, digital marketing is for everyone, and there are many options for how to make that happen.
When you think of traditional marketing, chances are you envision print ads (magazines, newspapers, brochures, billboards), cold calling, radio ads, and physical ads. With digital marketing there are far more ways to not only reach your customers but to reach them right where they already are. This can include websites, emails, social media posts, online ads, search engines, videos, and more.
Website and social media still reign supreme. If your business doesn’t have some sort of online presence like a website or social media page, you’re missing out on a whole world of opportunity. To be competitive as a business owner or leader of a business, you’ll have to embrace some aspects of digital marketing. Otherwise, your competitors will rule the marketplace. Chances are they are already online and know the market.
Get Your Business Online or Get Left Behind
I think we can all agree that as a business owner or leader the goal is to continue growing the business, or at the very least, ensure the business doesn’t decline or even dissolve completely. If your business is not online, you will be left behind.
So, how do you do it? How do you create an online presence for your business or grow your existing online presence?
Some companies have no real marketing efforts at all. They might send the occasional email to customers with a “Happy Holidays” message or have an outdated website that hasn’t been updated since it was created.
Some companies have little to no marketing budget allotted. Setting aside part of your budget for marketing is as essential as training, coaching, IT, meeting expenses or any other part of your budget, but insufficient resources devoted to both planning and executing digital marketing will make it very difficult to respond to competitors to adequately meet customer’s needs within the marketplace.
Even companies who do have sufficient digital marketing budgets and assigned marketing personnel can often find that these resources are wasted by not purchasing the right tools or using the wrong resources that don’t perform the way your company needs to create a lasting online presence and be a true competitor within the marketplace.
Maximize Results and ROI by Outsourcing Digital Marketing
One of the most resourceful solutions for businesses, that some don’t even know exists, is called a “done for you” digital marketing agency. These agencies can work with any size business. They meet with your business to better understand who you are, what you do, and what your direction is. Then, they take your message and create an evergreen online presence for your company.
Done for you agencies can build and maintain your website, create social media platforms and manage daily posts, support media buys, send promotional emails and newsletters, and create search engine optimization (SEO) to organically grow your online presence. Even companies who already have a built-in marketer or marketing department can benefit from teaming up with the right agency to help get the most out of their marketing budget and create more ease of use for delivery the company’s message.
A done for you digital marketing agency is considerably less expensive and has better ROI than other marketing methods, allowing a business to reach more people with less money. The average marketing coordinator makes around $45k annually. That doesn’t even include HR expenses, payroll taxes, additional payroll expenses, equipment and miscellaneous expenses. All costs combined could put you out upwards of $50k per year, not including the time, energy, and effort spent to oversee and manage a full-time employee.
The addition of a done for you digital marketing agency can help your marketing dollars stretch even further for less money and time on your part.
Brea Networks now offers turnkey digital marketing services to help your business create a stronger online presence. We aren’t just another marketing vendor. We are an extension of your business, helping you communicate your mission, products and services. You don’t need a full marketing department or even a marketing person in place within your business. No matter your business size or structure, contact us to learn more about how we can work together to deliver your message to the marketplace.