Do you find it overwhelming and even frustrating to find effective ways to generate new customers for your business? So many businesses reach a certain level of progress and then stall simply because they’re not sure how to bring in more business and create additional revenue each month.
Maybe the simplest way anyone can improve profit at no cost is to remove any unprofitable products and services. Uncovering costs is a great start, but that still isn’t exactly generating new revenue. That’s just properly capitalizing on what was already there, just hidden.
So, if we’re talking about actually bringing in new revenue, what’s the answer? Where do you start?
Marketing.
Yes, you have to have the right products and services in place to ensure you’re solving a problem for your customer, and you have to have the ability to make the sell and close the customer, but the customer won’t even know your business exists or what pain point you can help unless you market to them and get your message and brand out to the marketplace. Marketing stimulates the demand for your products and services by pinpointing your target audience and showing them exactly how you can help solve their problem.
Do you market your business? Do you reach out to your target market and let them know, “Hey, we’re here, and we can help. You have a problem, and we are the ones who can solve it.”?
Set a Real Marketing Budget.
Have you set aside a marketing budget for your business? Each part of your business from payroll, to rent and utilities, to snacks and events has a budget. Is marketing one of those things? It should be.
How are you utilizing your marketing budget if you do have one?
If you do have a marketing budget, what do you do with it? The average marketing budget is 8% of revenue. Where does yours stand?
Once you’ve set aside the money, you’ve got to know where to start. You might have a website but don’t send emails or any form of regular communication to your customers. You know social media is great for building a free, organic following, but you have no idea where to start.
What in the world do you even post? Maybe you’ve heard of SEO, paid ads, Google my Business, the list of options goes on, but what do you do with these options? Where do you begin?
Outsource it.
One of the most resourceful marketing solutions for businesses, that some don’t even know exists, is called a “done for you” digital marketing agency. A done for you agency can work with any size business, with any level of marketing personnel or experience. You can have a full marketing team, one person who does marketing, or no marketing personnel at all, and a done for you agency will meet with your business, create a customized marketing strategy to better understand who you are, what you do, and what your direction is. Then, they take your message and create an evergreen online presence for your company to establish a trustworthy and professional brand you will be proud to promote.
A done for you agency will save you time and money while getting you seen and getting you leads.
TEK Digital Marketing by Brea Networks offers turnkey website and digital marketing services to help your business create a stronger online presence. We aren’t just another web and marketing vendor. We are an extension of your business, helping you communicate your mission, products, and services. You don’t need a full marketing department or even a full-time marketing person in place within your business. No matter your business size or structure, contact us today to learn more about how we can work together to deliver your message to the marketplace.
